I can safely say that out of all the clubs and organizations I was a part of in college, the Hopkins Organization for Programming (HOP) was where I spent the most time outside of class. The HOP is our university's main social programming board. Throughout the year, we plan events to enrich student life at Hopkins.
In summer 2016, I had the opportunity to coordinate a brand overhaul for the HOP. This was my first experience designing an entire brand identity, and I had a lot of fun going through the whole process.
The HOP prides itself in bringing originality and creativity to social programming at Hopkins. One of our co-chairs described HOP event planning as "putting together your own birthday party just the way you want it" and that's honestly a perfect description for it. HOP events reflect the personalities of the people who proposed them, and thus, every event has a different concept and feel, ranging from 80s throwback (my personal event!) to DIY-sustainable (one of my favorites).
I wanted to create a recognizable and versatile identity for the HOP to help bring visual cohesion across events, as well as build the organization's presence and reputation on campus as well. Going down the playful and whimsical route, some of my first ideas involved a smiley face, a flag, and then, the chat bubble.
I was immediately attached to the chat message bubble. It was fun, and very modern (i.e. iPhone generation). After a couple of more iterations, we went with the versions below as our official new logo. Accompanied with the logo was a selected typeface and color palette.
As part of the the brand relaunch marketing, we wanted to make a video that showed off our new look and hyped up the students for our upcoming events that school year. During my free time outside of my internship that summer, I started playing around in After Effects and was able to put together this video. Not knowing too much about motion design, I went for something short and simple, but got the job done by showing off our new identity and generating excitement.
Experienced best with sound on.
The new identity works well in a variety of styles and in both digital and print items!